We’ve recently seen a paradigm shift in modern marketing. Demand Generation was once hailed as the defacto modern approach to driving revenue through outbound marketing. Maybe half a decade ago a transformation took place and Inbound Marketing was born, utilizing content generation as a way to efficiently drive demand at a lower cost.

Recently we saw another monumental shift take place. It’s often referred to as growth marketing, and most businesses still don’t have a clue what it means. Growth Marketing is what I do and what my company, Fetch & Funnel refers to as the next generation of modern demand generation. Fundamentally, it utilizes both methods and combines controlled (rapid) experimentation as a powerful way to achieve high initial traction and long-term growth.