How to Get Your Emails Opened in 2018


Email marketing is still extremely relevant in 2018 but, like most things, approaches have had to be evolved in order to remain effective. No place is this all the more obvious that with opening rates, in which advertisers access how frequently their email communications are opened and read.

Every email you send that doesn’t get read is a missed chance, and title tricks and formulas that may have worked a couple of years ago probably won’t convey the similar weight today. A lot of this is because of the issue of volume inundation. The normal email account today is spammed with anyplace in the range of tens and hundreds of junk communications every day, on top of a varying volume of legitimate/needed ones.

Alongside with this inundation, comes the way that people have progressed towards becoming desensitized to sensational features. Things that may have aroused interest in 2010 now simply shout “scam!” or “yeah right, I don’t believe THAT!” to the normal customer.

What the majority of this implies, in a nutshell, is that you must get imaginative or creative in order to get opens nowadays. At any rate, you’ll have to put resources in some long-term strategic thinking.


Indeed, your arrangement for enhancing open rates should be occurring long before a real email is sent or a headline is perused. The biggest factor in any open will be the sender, so you have to ensure you have built up trust with whoever you are mailing.

One of the initial steps to this and something I cannot pressure enough is utilizing confirmed – also called “double” opt-in. It powers individuals to see your name twice and gets the acknowledgment procedure started. The people you lose because they couldn’t be tried to affirm their membership were likely not incredible prospects in any case.

Next, make your opt-in incentive brilliant. I mean award-winning. Make it really valuable and give them something they’re not discovering elsewhere. Most marketers in some random niche are giving endlessly half-solutions or futile “5 steps” PDF’s – be the one individual in your area who isn’t.

Next, and this is probably a stage where the most drop-off in open rates happen in spite of not getting much consideration, is that you guarantee that the quality of your email follow-ups can contend with that of your first email/incentive. Particularly your second and third email, truly overdeliver and give people the information they can’t survive without. Truly demonstrate you’ve gotten your homework and have the appropriate responses they’re searching for.

I feel constrained to weight this however much as could reasonably be expected. People get hung up on composing the ideal title line when actually you could have the worst headlines in the game and still draw off stellar open rates if you’re a confined sender whose guidance is valued. By the similar token, you could discover your customarily great subject line methods scoring low on open rate because no one remembers your identity or imagined that it became too obvious early on that you were more keen in selling to them than helping them.

Once you have this trust built up, don’t hesitate to run crazy with your subject line split testing, however, realize that his progression – the one email marketers invests probably the most time on – is irrelevant all things considered.

Obviously, to construct an email list for your IM business you’ll require a specific type of webpage called a squeeze page. The issue for the vast majority of us is setting up a page like this can be a bad dream except you have software that will build it for you with a couple of clicks of a mouse…

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Don’t Forget to Share Your Customer Stories

Sharing customer stories can be an effective means of marketing your business in a number of ways. Reviews and testimonials are amongst the most credible forms of marketing because customer stories come from real people and real experiences. So too are case studies – more detailed stories written by clients who have used your products and services and been able to achieve the results they hoped for.

While it is true that some unscrupulous marketers try to manipulate sales at Amazon and other sites that accept customer reviews, it is also true that honesty is the best policy. The more genuine, positive reviews you get from your customers, the more you will look like the “real deal” and worth trusting.

There are different ways to get customer stories, and to share them.

Getting Customer Stories

The best way to get customer stories is to remember to ask for them on a regular basis. If you sell information products such as eBooks, for example, ask for reviews to be posted on Amazon. They can be written and video-based. Request they send written reviews and testimonials via email as well. You will soon have a library of customer stories related to your products.

Creating a Template

You can create a template that offers suggestions on how to write a review. It could be something like:

* What problem were you experiencing?
* What other products had you already tried?
* Why was our product the right solution for you?
* What results did you get in the end?
* Why would you recommend it to another person?

This will help get more believable details so not all your reviews look the same, and also give them some useful prompts in case they are not sure what to write.


Testimonials can be slightly different in that they are often longer, and frequently written by people who work in your niche or industry. They are very powerful tools because these people are considered to be experts in their niche. Getting a foreword for your latest eBook by a prominent person in your niche can be a powerful tool for that book selling well.

Case Studies

Case studies are like a before-and-after snapshot of a problem a person faced, what action they took, and what results they achieved. Case studies often provide screenshots, reports and statistics to illustrate what was done and what results were obtained. If you sell products or services designed to help your customer reach a particular goal, it might be worth it to ask for a case study. These questions can act as prompts:

* What problem were you experiencing?
* What other products had you already tried?
* Who implemented our product?
* What results did you get in the end?
* Why was our product the right solution for you?

Ask for screenshots and reports if possible. Get a legal release form that will allow you to use the material. Be sensitive about not disclosing any information that might harm the person or company in any way.

Sharing Customer Stories

Once you get the reviews and testimonials, share them:

* On your site
* In your sales letters
* At your blog (use a testimonial rotator plugin to help)
* Include quotes from advanced reviews in your eBooks and other products
* In your online marketing material, such as at Amazon
* In your email marketing
* On social media
* Snippets added to your signature in emails and on discussion boards

Make a more conscious effort to gather customer stories and use them, and see what a difference it makes to your marketing mix.

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Creating Engaging Content That Readers Will Be Eager to Share

Writing engaging content is easier than you think, provided that you follow a few simple rules. In this way, you will be creating exactly the kind of content your target audience will be eager to share – for more traffic, subscribers, sales and engagement.

1. Focus on a Single Topic

Your content should be focused, clean and concise.

2. Focus on a Single Goal

Each piece of content should have a goal you can measure. Do you want more:

* Traffic
* Subscribers
* Sales
* Brand reach
* Brand engagement

3. The Correct Call to Action

The call to action needs to match the goal you have set for the content. If you are publishing a meme of four puppies and asking which the reader would most like to adopt, from 1 to 4, your goal is engagement and you would tell them to put the number of their favorite into the comments section. If you got more likes and shares, that would be a great bonus.

4. A Great Headline

When people are scanning for things to read, and/or searching online, they will always read the headline and decide on the basis of that whether or not they want to read more.

The headline should be no more than 60 characters in length so it will be fully visible on the search engines. It should make people curious, have at least one keyword in it related to your niche, and have a word that connects with the emotions of your readers. For example, if you want to talk about significant price reductions on some of your products, you could use the words “cut” or “slash.”

5. An Interesting Introduction

An interesting introduction will also encourage them to read more.

6. A free item

Some marketers argue that the most powerful word in the English language is “free.” Offering a free eBook, eCourse, or useful download can help you build your email marketing list and get people to share your content more often with friends and family who might also be interested in your niche.

7. Keywords

Keywords tell people and search engines what the content is about. Using words related to your niche in your headline, introduction, file titles and so on can all help them find what they are looking for, which is hopefully your great content.

8. A Variety of Formats

Content isn’t just words on a web page or blog. It’s also:

* Audio files
* Video files
* Images
* Infographics
* Templates
* Top 10s
* Frequently asked questions (FAQs)
* Checklists
* Memes
* And more

Offering content in different formats helps cater to the learning styles and preferences of your followers. With more than 70% of all people being visual learners, if you are not already offering video content, now is the time to start.

9. Sentences Should Be Short and Scannable

Your target audience will be reading on screens ranging from small mobile to full panorama on a desktop monitor. Having short sentences makes your work easier to read than huge chunks of text.

10. Use Bullet Points for Important Elements

These will also make your content more scannable.

11. Use Subheadings

These make the entire piece of written content more scannable. Try to make the subheadings keywords if possible.

12. Include Relevant Links with Keywords as Anchor Text

Link to pages at your side as needed. Instead of using the words “Click here,” try, “Visit URL for your free eCourse about X topic.”

If you include these considerations in your content, you will have an engaged target audience eager to have more content from you.

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Ways to Use Chatbots in Your Business

There are a number of ways to use chatbots in your business in order to develop a relationship with your target audience and keep your customers happy.

1. Customer Service

Customer service that is as close to real time as possible is bound to impress customers. Many large businesses have taken to Twitter and other social media sites to interact more rapidly with those who contact them. The trouble is, they have to be online to do so.

Chatbots, on the other hand, are online 24/7/365 to answer questions. Automation of this type can save a lot of time, effort and wages, while still keeping your customers and prospect happy. It does require some advance planning to set up a customer service chatbot using keywords which will trigger the correct pre-prepared response, but the technology has now improved to the point where chatbots are a good deal more accurate.

In addition, they have improved to the point where customers, particularly younger ones who are always in a hurry, are happy to use them rather than email or social media and then have to wait for a response.

2. Frequently Asked Questions (FAQs)

Many businesses create an FAQ portal in the hope that customers will help themselves and find the answers they seek. But there are always going to be some who don’t want to hunt for the information they need and also desire “human” contact and interaction. A chatbot with pre-loaded words from typical questions will help trigger the kinds of answers they are looking for. They will get their answers right away, often at a critical point in their decision-making process, which can lead to more sales and profits.

Think of your pre-loaded messages as the follow-up or autoresponder emails in your email marketing platform, except customized to match what your customers have asked for specifically. If you’re not already using a chatbot like Facebook Messenger, it might be time to explore how useful a chatbot can be.

3. Marketing

Marketing online can be very time-consuming because of the many different channels you need to cover. Basically, you have to be where your customers are. This means all of the top social networks, email, discussion boards and chat rooms, and more.

If you can automate your marketing, you can still promote your business effectively, but still save time and person hours. A chatbot can help because it allows you to message anyone who is connected with you. Think of it as a “broadcast” email in your email marketing platform, with you sharing important news with your followers. This news might include:

* A product launch – Letting people know your new product is available could just give it the boost it needs to be successful right out of the starting gate.

* A webinar (just starting) – Invite people to your webinar. Then, when your webinar is about to start, message a reminder to attend, and to invite others to do so as well if the people on your list know anyone else who might be interested.

* A special flash sale – Sales are a good way to stimulate more profits, especially when things are slow. Flash sales are also a great way to help give your followers the feeling they are appreciated and special.

* A live video event (just starting) – Invite them to attend your YouTube or Facebook Live video at a particular date and time. Send a reminder just before you are starting. Encourage them by making it clear they can ask you questions live on the video, for more interactivity and relationship building.

As you can see, chatbots can be invaluable for your marketing and customer service.

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Why You MUST Pay Attention To Podcasting!


Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this post, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now.  So no one would have known that they would have just soared back into popularity, but, by gosh, they absolutely have.

Of course, the time to develop the medium and for listeners/viewers to grow their expectations means that anyone who wants to stand out these days is going to need to try a little harder in order to make a splash.  Let’s take a look at how you can turn your personal brand(s) into the splashiest of podcasts.

First things first, dig into something that you can really dominate. What are you so passionate and knowledgeable about that you’ll be able to put in more hours each day than anyone else? What part of your business do you feel you have the strongest execution in and would be the most impressive for someone earlier on in their journey to learn about?

Once you’ve honed in on something you can do well, start thinking about how you could make it interesting. For most people, podcasts start out as a series of videos or recordings where they simply talk about what they know. As long as you’re personable and can pull that off with some enthusiasm, you’re ahead of the game. That said, once you get several episodes deep, even the most prolific thinkers might be at a loss as to what to say into the microphone.

Here, a great route to go down is the Q&A route. If you’ve built up a little subscriber base, ask them to tell you what they want to know, ask how you can help with the problems they’re facing, etc. Or you can go down the tutorial route. Or you can create themed episodes in which you do a giant fast-paced knowledge-dump of everything you’ve got on a certain topic. Keep your show interesting at all costs; look at what else exists in your market, and make your content the obvious choice.

This revival is also very much about the use of diverse media. In the early days, podcasts were often audio-based and lived in iTunes, embedded in web pages, or even on platforms like Soundcloud and the like. Now, many podcasts come in video form – it’s not a necessity, but it does give you broader options for presenting your show. Even if you stick to the audio format, take advantage of promotional graphics and logos to pique interest for your podcast.

Become memorable through the use of a catchy intro or jingle. Don’t make music? Don’t write jingles? No problem, just grab a freelancer – old standbys like Fiverr, Upwork, and Freelancer are alright to start, but with a bit of searching, you can find specialists ready to spice up your show intro without breaking the bank. There’s a reason advertisements have had jingles for decades: They get stuck in your head, and, along with them, comes brand recall.

Finally, assure good audio (and video, if applicable) quality. Don’t worry, you can do this on a budget. For most audio podcasts, you can achieve a professional sounding setup for less than $100. Grab a quality USB mic (the ‘Snowball‘ and other iterations by Blue like the Yeti are really excellent, although a little more money, my personal favorite is the Rode NT-USB). Once you’ve got your recording, learn a bit about how to make your voice sound nice and rich using a free program like Audacity.  When you launch your podcast, try to have several episodes already recorded so that listeners will be hooked from day one.

Or, for a software that makes it super easy to get started podcasting today, even with no experience, check out Audello software.

If you need help or have any questions, leave a comment or reach out to me on Messenger.