How to Get Your Emails Opened in 2018

Email-Marketing-Tips-Samir-Elkamouny

Email marketing is still extremely relevant in 2018 but, like most things, approaches have had to be evolved in order to remain effective. No place is this all the more obvious that with opening rates, in which advertisers access how frequently their email communications are opened and read.

Every email you send that doesn’t get read is a missed chance, and title tricks and formulas that may have worked a couple of years ago probably won’t convey the similar weight today. A lot of this is because of the issue of volume inundation. The normal email account today is spammed with anyplace in the range of tens and hundreds of junk communications every day, on top of a varying volume of legitimate/needed ones.

Alongside with this inundation, comes the way that people have progressed towards becoming desensitized to sensational features. Things that may have aroused interest in 2010 now simply shout “scam!” or “yeah right, I don’t believe THAT!” to the normal customer.

What the majority of this implies, in a nutshell, is that you must get imaginative or creative in order to get opens nowadays. At any rate, you’ll have to put resources in some long-term strategic thinking.

Email-Marketing-Samir-Elkamouny

Indeed, your arrangement for enhancing open rates should be occurring long before a real email is sent or a headline is perused. The biggest factor in any open will be the sender, so you have to ensure you have built up trust with whoever you are mailing.

One of the initial steps to this and something I cannot pressure enough is utilizing confirmed – also called “double” opt-in. It powers individuals to see your name twice and gets the acknowledgment procedure started. The people you lose because they couldn’t be tried to affirm their membership were likely not incredible prospects in any case.

Next, make your opt-in incentive brilliant. I mean award-winning. Make it really valuable and give them something they’re not discovering elsewhere. Most marketers in some random niche are giving endlessly half-solutions or futile “5 steps” PDF’s – be the one individual in your area who isn’t.

Next, and this is probably a stage where the most drop-off in open rates happen in spite of not getting much consideration, is that you guarantee that the quality of your email follow-ups can contend with that of your first email/incentive. Particularly your second and third email, truly overdeliver and give people the information they can’t survive without. Truly demonstrate you’ve gotten your homework and have the appropriate responses they’re searching for.

I feel constrained to weight this however much as could reasonably be expected. People get hung up on composing the ideal title line when actually you could have the worst headlines in the game and still draw off stellar open rates if you’re a confined sender whose guidance is valued. By the similar token, you could discover your customarily great subject line methods scoring low on open rate because no one remembers your identity or imagined that it became too obvious early on that you were more keen in selling to them than helping them.

Once you have this trust built up, don’t hesitate to run crazy with your subject line split testing, however, realize that his progression – the one email marketers invests probably the most time on – is irrelevant all things considered.

Obviously, to construct an email list for your IM business you’ll require a specific type of webpage called a squeeze page. The issue for the vast majority of us is setting up a page like this can be a bad dream except you have software that will build it for you with a couple of clicks of a mouse…

My most loved page builder is called Click Funnels and simply like the name proposes you can build any kind of webpage you need with a few clicks.

Click funnels has a 14 days free trial so tap the link below and check it out. It will make life a lot easier!

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https://SamirElKamouny.com/clickfunnels

Don’t Forget to Share Your Customer Stories

Sharing customer stories can be an effective means of marketing your business in a number of ways. Reviews and testimonials are amongst the most credible forms of marketing because customer stories come from real people and real experiences. So too are case studies – more detailed stories written by clients who have used your products and services and been able to achieve the results they hoped for.

While it is true that some unscrupulous marketers try to manipulate sales at Amazon and other sites that accept customer reviews, it is also true that honesty is the best policy. The more genuine, positive reviews you get from your customers, the more you will look like the “real deal” and worth trusting.

There are different ways to get customer stories, and to share them.

Getting Customer Stories

The best way to get customer stories is to remember to ask for them on a regular basis. If you sell information products such as eBooks, for example, ask for reviews to be posted on Amazon. They can be written and video-based. Request they send written reviews and testimonials via email as well. You will soon have a library of customer stories related to your products.

Creating a Template

You can create a template that offers suggestions on how to write a review. It could be something like:

* What problem were you experiencing?
* What other products had you already tried?
* Why was our product the right solution for you?
* What results did you get in the end?
* Why would you recommend it to another person?

This will help get more believable details so not all your reviews look the same, and also give them some useful prompts in case they are not sure what to write.

Testimonials

Testimonials can be slightly different in that they are often longer, and frequently written by people who work in your niche or industry. They are very powerful tools because these people are considered to be experts in their niche. Getting a foreword for your latest eBook by a prominent person in your niche can be a powerful tool for that book selling well.

Case Studies

Case studies are like a before-and-after snapshot of a problem a person faced, what action they took, and what results they achieved. Case studies often provide screenshots, reports and statistics to illustrate what was done and what results were obtained. If you sell products or services designed to help your customer reach a particular goal, it might be worth it to ask for a case study. These questions can act as prompts:

* What problem were you experiencing?
* What other products had you already tried?
* Who implemented our product?
* What results did you get in the end?
* Why was our product the right solution for you?

Ask for screenshots and reports if possible. Get a legal release form that will allow you to use the material. Be sensitive about not disclosing any information that might harm the person or company in any way.

Sharing Customer Stories

Once you get the reviews and testimonials, share them:

* On your site
* In your sales letters
* At your blog (use a testimonial rotator plugin to help)
* Include quotes from advanced reviews in your eBooks and other products
* In your online marketing material, such as at Amazon
* In your email marketing
* On social media
* Snippets added to your signature in emails and on discussion boards

Make a more conscious effort to gather customer stories and use them, and see what a difference it makes to your marketing mix.

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Creating Engaging Content That Readers Will Be Eager to Share

Writing engaging content is easier than you think, provided that you follow a few simple rules. In this way, you will be creating exactly the kind of content your target audience will be eager to share – for more traffic, subscribers, sales and engagement.

1. Focus on a Single Topic

Your content should be focused, clean and concise.

2. Focus on a Single Goal

Each piece of content should have a goal you can measure. Do you want more:

* Traffic
* Subscribers
* Sales
* Brand reach
* Brand engagement

3. The Correct Call to Action

The call to action needs to match the goal you have set for the content. If you are publishing a meme of four puppies and asking which the reader would most like to adopt, from 1 to 4, your goal is engagement and you would tell them to put the number of their favorite into the comments section. If you got more likes and shares, that would be a great bonus.

4. A Great Headline

When people are scanning for things to read, and/or searching online, they will always read the headline and decide on the basis of that whether or not they want to read more.

The headline should be no more than 60 characters in length so it will be fully visible on the search engines. It should make people curious, have at least one keyword in it related to your niche, and have a word that connects with the emotions of your readers. For example, if you want to talk about significant price reductions on some of your products, you could use the words “cut” or “slash.”

5. An Interesting Introduction

An interesting introduction will also encourage them to read more.

6. A free item

Some marketers argue that the most powerful word in the English language is “free.” Offering a free eBook, eCourse, or useful download can help you build your email marketing list and get people to share your content more often with friends and family who might also be interested in your niche.

7. Keywords

Keywords tell people and search engines what the content is about. Using words related to your niche in your headline, introduction, file titles and so on can all help them find what they are looking for, which is hopefully your great content.

8. A Variety of Formats

Content isn’t just words on a web page or blog. It’s also:

* Audio files
* Video files
* Images
* Infographics
* Templates
* Top 10s
* Frequently asked questions (FAQs)
* Checklists
* Memes
* And more

Offering content in different formats helps cater to the learning styles and preferences of your followers. With more than 70% of all people being visual learners, if you are not already offering video content, now is the time to start.

9. Sentences Should Be Short and Scannable

Your target audience will be reading on screens ranging from small mobile to full panorama on a desktop monitor. Having short sentences makes your work easier to read than huge chunks of text.

10. Use Bullet Points for Important Elements

These will also make your content more scannable.

11. Use Subheadings

These make the entire piece of written content more scannable. Try to make the subheadings keywords if possible.

12. Include Relevant Links with Keywords as Anchor Text

Link to pages at your side as needed. Instead of using the words “Click here,” try, “Visit URL for your free eCourse about X topic.”

If you include these considerations in your content, you will have an engaged target audience eager to have more content from you.

And When you combine these strategies with a well-built funnel you’ll start
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Ways to Use Chatbots in Your Business

There are a number of ways to use chatbots in your business in order to develop a relationship with your target audience and keep your customers happy.

1. Customer Service

Customer service that is as close to real time as possible is bound to impress customers. Many large businesses have taken to Twitter and other social media sites to interact more rapidly with those who contact them. The trouble is, they have to be online to do so.

Chatbots, on the other hand, are online 24/7/365 to answer questions. Automation of this type can save a lot of time, effort and wages, while still keeping your customers and prospect happy. It does require some advance planning to set up a customer service chatbot using keywords which will trigger the correct pre-prepared response, but the technology has now improved to the point where chatbots are a good deal more accurate.

In addition, they have improved to the point where customers, particularly younger ones who are always in a hurry, are happy to use them rather than email or social media and then have to wait for a response.

2. Frequently Asked Questions (FAQs)

Many businesses create an FAQ portal in the hope that customers will help themselves and find the answers they seek. But there are always going to be some who don’t want to hunt for the information they need and also desire “human” contact and interaction. A chatbot with pre-loaded words from typical questions will help trigger the kinds of answers they are looking for. They will get their answers right away, often at a critical point in their decision-making process, which can lead to more sales and profits.

Think of your pre-loaded messages as the follow-up or autoresponder emails in your email marketing platform, except customized to match what your customers have asked for specifically. If you’re not already using a chatbot like Facebook Messenger, it might be time to explore how useful a chatbot can be.

3. Marketing

Marketing online can be very time-consuming because of the many different channels you need to cover. Basically, you have to be where your customers are. This means all of the top social networks, email, discussion boards and chat rooms, and more.

If you can automate your marketing, you can still promote your business effectively, but still save time and person hours. A chatbot can help because it allows you to message anyone who is connected with you. Think of it as a “broadcast” email in your email marketing platform, with you sharing important news with your followers. This news might include:

* A product launch – Letting people know your new product is available could just give it the boost it needs to be successful right out of the starting gate.

* A webinar (just starting) – Invite people to your webinar. Then, when your webinar is about to start, message a reminder to attend, and to invite others to do so as well if the people on your list know anyone else who might be interested.

* A special flash sale – Sales are a good way to stimulate more profits, especially when things are slow. Flash sales are also a great way to help give your followers the feeling they are appreciated and special.

* A live video event (just starting) – Invite them to attend your YouTube or Facebook Live video at a particular date and time. Send a reminder just before you are starting. Encourage them by making it clear they can ask you questions live on the video, for more interactivity and relationship building.

As you can see, chatbots can be invaluable for your marketing and customer service.

If you need help with chatbots or what to have someone build them for you. Check out the best Messenger Chatbot Agency ever Fetch & Funnel.

Why You MUST Pay Attention To Podcasting!

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Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this post, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now.  So no one would have known that they would have just soared back into popularity, but, by gosh, they absolutely have.

Of course, the time to develop the medium and for listeners/viewers to grow their expectations means that anyone who wants to stand out these days is going to need to try a little harder in order to make a splash.  Let’s take a look at how you can turn your personal brand(s) into the splashiest of podcasts.

First things first, dig into something that you can really dominate. What are you so passionate and knowledgeable about that you’ll be able to put in more hours each day than anyone else? What part of your business do you feel you have the strongest execution in and would be the most impressive for someone earlier on in their journey to learn about?

Once you’ve honed in on something you can do well, start thinking about how you could make it interesting. For most people, podcasts start out as a series of videos or recordings where they simply talk about what they know. As long as you’re personable and can pull that off with some enthusiasm, you’re ahead of the game. That said, once you get several episodes deep, even the most prolific thinkers might be at a loss as to what to say into the microphone.

Here, a great route to go down is the Q&A route. If you’ve built up a little subscriber base, ask them to tell you what they want to know, ask how you can help with the problems they’re facing, etc. Or you can go down the tutorial route. Or you can create themed episodes in which you do a giant fast-paced knowledge-dump of everything you’ve got on a certain topic. Keep your show interesting at all costs; look at what else exists in your market, and make your content the obvious choice.

This revival is also very much about the use of diverse media. In the early days, podcasts were often audio-based and lived in iTunes, embedded in web pages, or even on platforms like Soundcloud and the like. Now, many podcasts come in video form – it’s not a necessity, but it does give you broader options for presenting your show. Even if you stick to the audio format, take advantage of promotional graphics and logos to pique interest for your podcast.

Become memorable through the use of a catchy intro or jingle. Don’t make music? Don’t write jingles? No problem, just grab a freelancer – old standbys like Fiverr, Upwork, and Freelancer are alright to start, but with a bit of searching, you can find specialists ready to spice up your show intro without breaking the bank. There’s a reason advertisements have had jingles for decades: They get stuck in your head, and, along with them, comes brand recall.

Finally, assure good audio (and video, if applicable) quality. Don’t worry, you can do this on a budget. For most audio podcasts, you can achieve a professional sounding setup for less than $100. Grab a quality USB mic (the ‘Snowball‘ and other iterations by Blue like the Yeti are really excellent, although a little more money, my personal favorite is the Rode NT-USB). Once you’ve got your recording, learn a bit about how to make your voice sound nice and rich using a free program like Audacity.  When you launch your podcast, try to have several episodes already recorded so that listeners will be hooked from day one.

Or, for a software that makes it super easy to get started podcasting today, even with no experience, check out Audello software.

If you need help or have any questions, leave a comment or reach out to me on Messenger.

3 Reasons Your Social Media Presence Sucks

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Now when I say your Social Media Presence Sucks, I don’t mean that literally, I just mean you can always improve it! So here are 3 Reasons your social media presence sucks. Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t actually find themselves successful in cultivating a large following. If you’ve ever wondered why that is, here are a few mistakes that keep marketers from ever reaching their maximum potential.

1) Not being a creator. The people who have the biggest social media followings on the planet, or even just within whatever niche(s) you find yourself marketing, are people who create something. Their tweets, posts, and pictures carry weight because they’ve got something solid to back them up. Too often, people ask for “follows” and other social media engagement without giving anyone a good reason to actually do so. If you’re begging people to retweet your link, you sure as heck better have something on the other end that delivers true value if you want those who get curious enough to continue to engaging with you.

2) Mistaking social media for a one-way channel of communication. In other instances, I’ve actually seen it be the case that someone had great content on their blog, but wasn’t having much luck getting people to engage on social platforms. One of the reasons this happens is that people assume importance too early. It’s like any kind of marketing that isn’t in its infancy anymore: You don’t get widespread recognition just for “doing it,” or even doing it well, because the market is too saturated.

So, how do you stand out? You start talking with people, and not just at them. Make sure that you are giving out what you’re asking for be engaging with others you find interesting, asking them questions, and commenting on their content. Real comments, not the “wow, great read!” variety. Some of the biggest names in social media still take time throughout the day to respond to people messaging and asking them for advice.

3) Automating. Gary Vaynerchuk, who has a mind that’s built up companies based almost exclusively on social media expertise, has an interesting stance on automation; it’s a stance you can learn from.  First of all many people get caught up in automating their social media endeavors far too early. In a sense, they haven’t really maxed out their time, they don’t really need to back away from active engagement, they’re just lazy. Or maybe they’re just putting the cart before the horse. Automation isn’t inherently bad, but it is when you try and hide the fact that you’re doing it. Another way of putting this is that it’s fine to automate simple tasks that don’t involve direct customer interaction, but you shouldn’t fake interaction. Customers know that the mass email you sent out wasn’t personally directed to them just because their name is in it. They know that your auto-following them back on twitter wasn’t out of genuine interest. Don’t be fake, people will see through it.

While social media isn’t intensely complicated, it’s also not hard to end up doing it wrong. Make the time to strategize and account for factors like these before you actually touch your fingers to your keyboard… or your phone… or your tablet… you get the idea.

5 Ways to Increase Click-Through Rates with Killer Descriptions

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You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR). Improve click-through-rates (CTR) on email, facebook and everywhere else with killer descriptions.

Most Internet marketers focus on the first approach. But improving CTR can provide you with huge results, especially since it’s so easy to do.

Over the years, I’ve discovered dozens of effective ways to increase CTR, some of which yield better results than others. Here are the seven that are easy and provide huge results very quickly:

1. Copy Off Other People

While this technique may have been frowned upon in high school, it should be standard operating procedure for successful internet marketers.

A lot of online marketers are allergic to the idea of paying for traffic. But that doesn’t mean that you don’t have anything to learn from the people who do buy paid ads.

The truth is that people who pay for traffic spend a lot of time and money testing their ads to make sure they get the optimal results. The result is ads that already are fully optimized.

All you need to do is swoop in and mirror their optimized copy.

In fact, because Google Ads are limited to the number of characters they can contain, it’s a safe bet that the keywords paid marketers include are the ones that perform best and get the most conversions.

2. Copy from Non-Paying Competitors

As long as you are mirroring your competitors’ paid ads, why stop there? You also can take pointers from the most successful competitor’s copy, who use organic SEO strategies.

Look to see which keywords and phrases they are using. What benefits or features do they highlight? Then take them for your own and use them within your copy.

This isn’t stealing. It’s known as “not reinventing the wheel”.

3. Tickle Your Customer’s Curiosity

Curiosity may have killed the cat, but it also caused billions of web users to click through on links because they were dying to find out what happened next.

In fact, this is a strategy you see all the time on social media sites such as Facebook. Marketers will post something like, “A Woman in Texas Stopped to Give a Dollar to a Homeless Man on the Street. You’ll Never Guess What Happened Next … Wow!”

This may be an overused trope, but it’s overused because it works like magic. Try other clickbait phrases in your meta descriptions like this to exploit people natural curiosity. Other phrases include:

– “Find Out How …”

– “What You Do If … ”

– “Discover the Amazing Way …”

– “Have You Ever Wondered What Would Happen If …”

4. ‘Features Tell, but Benefits Sell …’

This is a phrase that is as old as advertising itself. People aren’t interested in the facts and statistics about what they are buying. What they really want to know is what it can do to make their life better. Explain that and you can sell practically anything to anybody.

Start your ads with benefits. Features like how much something weighs, how big it is, how long it lasts, and so on, should only be included if they drive the story you are trying to tell. If they don’t, leave them out.

In your descriptions, include benefits phrases like “Make More Money by …” or “Lose Weight and Feel Great with …”

5. People Love Numbers

Getting clicks is easier when you use numbers in your descriptions. That’s because people believe something is more factual if you qualify it with real number.

For example, which would you be more likely to click on?:

– Learn How to Improve Your Click-Through Rate

– 5 Ways to Increase Click-Through Rates with Killer Descriptions

Considering you already are reading this, I think you just answered the question!

Of course once you get the click, you still have to SELL, and to sell your product needs a great hook!

If you feel you still haven’t developed the perfect HOOK for your product get in touch with me over at FetchFunnel.com we can help you produce sales copy that converts like crazy!

SEO Doesn’t Look Like It Did Last Year

A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years ago, “link building” was hailed as SEO king, and link building networks found themselves in high demand.

Too often, the trend of providing SEO work became about ‘tricking’ the search engines, particularly Google. Funny, since what search engine companies have always wanted hasn’t really changed in two decades: Google and its competitors simply want to provide the best, most relevant search experience for their users. This is what keeps searchers coming back for more. Over time, they’ve perfected their search algorithms to better achieve this goal by excluding results which try to game the system.

Professional SEO outfits know this, and have for some time. More and more, working in SEO means becoming proficient in a larger number of tasks than ever before in order to guarantee Google’s good graces.

First of all, if you want to be working in SEO in 2018, you’d better know how to write and prepare some great content. More and more now, SEO positions look for someone who can create the actual content that will help to populate, update, and keep their web properties valuable. This means that being able to write blog posts, scripts videos, create images in Photoshop, and more should be in your CV’s skill list. Let’s face it, SEO now is an aggregate of other tasks and companies aren’t looking to pay four different salaries to have them accomplished when one ambitious employee with a bit of know-how can make it happen.

You also need to be a strong team leader. This is truer if you’re working in a brick and mortar company than if you’re doing SEO for your own blog, but it’s still relevant to enterprises of any size. A large part of an SEO expert’s job is educating others. Because content creation, social engagement, and more all tie into SEO these days, it’s important than anyone and everyone on a team have a basic working knowledge of what SEO is and how you seek to achieve it. In a sense, your job is to help instill SEO into workplace culture so that employees are keeping search engine impact in mind when they work on their own projects. Even if you’re a solo marketer working from home, instilling SEO smarts in any freelancers you hire or business partners you might be taking on can be invaluable.

In the old days it seemed to be that everyone was preaching the “building” of links, when what they should have been on about was the “attraction” of them. Now, more people are catching on, and so should you. Create content that is so good it has to be shared, and make good use of social channels. Your goal should be to attract links from other people who want to repost and talk about your content – what was once limited to syndication is now expanded into the entire arena of social media.

And finally, always keep your eyes peeled for the next trend – the most successful SEO’ers don’t chase waves after they crest, they ride them as they form.

If your websites are WordPress blogs you may want to look into the “SEO Pressor” WordPress plugin that helps with Google ratings for your blog.

Check it out now!

Facebook PPC – What Works, What Doesn’t Work, What’s Profitable

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Facebook is one of the largest additions to the advertising giants of the world. Yet many internet marketers still haven’t made the most of what this platform has to offer. The reality is, most people are so used to the PPC model that they haven’t quite gotten their minds around how Facebook works just yet. Advertising on Facebook, though it’s charged by PPC, is really a completely different ballgame.

Understanding Facebook PPC shouldn’t be understood based on a “what’s different from AdWords” framework. Instead, it should be learned from the ground up. The psychology that goes into it is completely different, as are the methodologies you need to succeed.

Understanding Interruption Marketing

The most important point to understand about Facebook PPC is that you’re doing interruption marketing, not permission marketing.

With AdWords, you’re presenting people looking for a service with a solution. For example, someone types in “Cheap Web Hosting” and you advertise your hosting services. Your CTR’s going to be high, because people are looking for you.

With Facebook, you don’t get to target people who’re looking for you. You only get to target people who’re likely interested in what you have to offer – And you have to interrupt them as they’re browsing friends’ profiles, posting updates or uploading photos.

Targeting on Facebook

Facebook ads targeting works based on two primary factors: Demographics and keywords.

First, you absolutely need to know your demographics. If you don’t,

Facebook can be a very expensive place to test it. If you have other advertising alternatives, you should probably try those first and get a good sense of your audience before you spend money on Facebook.

Keywords can help you really narrow down a large audience. For example, if you’re advertising an online game, you could easily target people who’ve listed “gaming,” “Starcraft” and “League of Legends” as interests. You could also narrow your demographics to 18 to 28 males. Though there are definitely females who play online games, your ROI is going to be much higher with males.

To succeed on Facebook, you want to start with tight targeting.

Then once you’ve proven profitability, expand your targeting while broadening your reach. Your ROI will decrease, but volume will increase. Keep expanding until the ROI drops to a point where it’s not acceptable.

Creating an Ad That Catches Attention

In AdWords, the most important thing on your ad is your headline.

On Facebook, your headline scarcely matters.

What needs to catch attention on Facebook is your image. Your image needs to jump out and grab attention. Unusual images like babies with four eyes, optical illusions, IQ tests, beautiful girls and other such shocking images have done very well on Facebook because they interrupt people and get them to pay attention.

Your text just needs to play an informative role. Use the image to catch attention, then use the text to tell them what they’ll get by clicking.

If you combine a great image with stellar targeting, you’re likely to have a high CTR campaign on your hands. If you have a solid sales funnel and you split test well, you have a very good chance of landing yourself a very profitable campaign.

For a much more detailed breakdown on how to get massive traffic via Facebook get a free consultation over at FetchFunnel.com.

Should You Advertise on Social Media?

Putting ads on social media like Facebook, Instagram, and Twitter is an effective way to increase followers, build your email list, and to engage with your audience more. At this time in history, you can practically reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must get their attention. One of the best ways to do that is to advertise on social media.

* It’s Inexpensive – You can place ads on any social media platform like Facebook, Instagram, and Twitter with as little as 20 dollars and get results. This is amazing because other types of advertising are so expensive. You can test an ad inexpensively, tweak it, make it better, then run it again – increasing your budget based on your desired ROI.

* It’s Effective – Paid ads work very well since so many people are regularly on social media. If you plan the advertisement correctly, it will seem as if you’re just engaging with your audience more. You don’t want the ad to look like a TV ad, but instead more like another share with valuable information.

* Targeting Is Amazing – The way that you can laser target your audience on social media is reason enough to start using paid ads. You can run remarketing campaigns that show an advertisement to people who already went to your site but left without buying, for example.

* It Boosts Brand Recognition ñ Even if someone doesn’t click on your advertisement, they may still see it in their feed. That seeing can’t be undone, and the more times they see it, the more likely they are to act on the advertisement.

* Provides More Opportunity for Your Leads to Convert – If you really want to convert more leads, a direct paid advertisement on social media is an excellent way to accomplish it because you’ll reach more people than a regular post.

* Improves Your Brand’s Authority – Most social media ads will show that they’re ads with the word “sponsored” showing up on the post. While this might seem like a negative, it’s not. If you’re seen as someone who spends money on social media ads, your audience will realize you’re making money in your niche. This will then start to bring you up to authority status in their minds.

* Brings More Traffic to Your Website – Social media advertisements will bring more traffic to your website. Make sure you send them to an amazing landing page, specific to the social media site you’re placing the advertisement on.

* Builds Your Email List Faster – There is no doubt that using social media advertisements to offer a freebie (lead magnet) will help you build your list faster. But, it needs to be very targeted, solve a serious problem easily, and be set up correctly with the social media platform you’re using.

Paid advertising on social media, if targeting is sufficient, is an excellent way to increase brand loyalty while also spreading brand awareness. The more eyes you can get on your offers, the better. Using social media advertising is a good way to do it due to the costs and the amazing targeting technology.

Next…

Start writing your ads. Remember your Headline is the most important part of any ad. If you need some help check out Funnel Scripts. If you’re uncomfortable with selling you can use their templates.

Check it out here