Marketing Archives - Samir ElKamouny

Email marketing is still extremely relevant in 2018 but, like most things, approaches have had to be evolved in order to remain effective. No place is this all the more obvious that with opening rates, in which advertisers access how frequently their email communications are opened and read.

Every email you send that doesn’t get read is a missed chance, and title tricks and formulas that may have worked a couple of years ago probably won’t convey the similar weight today. A lot of this is because of the issue of volume inundation. The normal email account today is spammed with anyplace in the range of tens and hundreds of junk communications every day, on top of a varying volume of legitimate/needed ones.

Alongside with this inundation, comes the way that people have progressed towards becoming desensitized to sensational features. Things that may have aroused interest in 2010 now simply shout “scam!” or “yeah right, I don’t believe THAT!” to the normal customer.

What the majority of this implies, in a nutshell, is that you must get imaginative or creative in order to get opens nowadays. At any rate, you’ll have to put resources in some long-term strategic thinking.

Indeed, your arrangement for enhancing open rates should be occurring long before a real email is sent or a headline is perused. The biggest factor in any open will be the sender, so you have to ensure you have built up trust with whoever you are mailing.

One of the initial steps to this and something I cannot pressure enough is utilizing confirmed – also called “double” opt-in. It powers individuals to see your name twice and gets the acknowledgment procedure started. The people you lose because they couldn’t be tried to affirm their membership were likely not incredible prospects in any case.

Next, make your opt-in incentive brilliant. I mean award-winning. Make it really valuable and give them something they’re not discovering elsewhere. Most marketers in some random niche are giving endlessly half-solutions or futile “5 steps” PDF’s – be the one individual in your area who isn’t.

Next, and this is probably a stage where the most drop-off in open rates happen in spite of not getting much consideration, is that you guarantee that the quality of your email follow-ups can contend with that of your first email/incentive. Particularly your second and third email, truly overdeliver and give people the information they can’t survive without. Truly demonstrate you’ve gotten your homework and have the appropriate responses they’re searching for.

I feel constrained to weight this however much as could reasonably be expected. People get hung up on composing the ideal title line when actually you could have the worst headlines in the game and still draw off stellar open rates if you’re a confined sender whose guidance is valued. By the similar token, you could discover your customarily great subject line methods scoring low on open rate because no one remembers your identity or imagined that it became too obvious early on that you were more keen in selling to them than helping them.

Once you have this trust built up, don’t hesitate to run crazy with your subject line split testing, however, realize that his progression – the one email marketers invests probably the most time on – is irrelevant all things considered.

Obviously, to construct an email list for your IM business you’ll require a specific type of webpage called a squeeze page. The issue for the vast majority of us is setting up a page like this can be a bad dream except you have software that will build it for you with a couple of clicks of a mouse…

My most loved page builder is called Click Funnels and simply like the name proposes you can build any kind of webpage you need with a few clicks.

Click funnels has a 14 days free trial so tap the link below and check it out. It will make life a lot easier!

Get your Free account now at:

https://SamirElKamouny.com/clickfunnels

Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this post, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. So no one would have known that they would have just soared back into popularity, but, by gosh, they absolutely have.

Of course, the time to develop the medium and for listeners/viewers to grow their expectations means that anyone who wants to stand out these days is going to need to try a little harder in order to make a splash. Let’s take a look at how you can turn your personal brand(s) into the splashiest of podcasts.

First things first, dig into something that you can really dominate. What are you so passionate and knowledgeable about that you’ll be able to put in more hours each day than anyone else? What part of your business do you feel you have the strongest execution in and would be the most impressive for someone earlier on in their journey to learn about?

Once you’ve honed in on something you can do well, start thinking about how you could make it interesting. For most people, podcasts start out as a series of videos or recordings where they simply talk about what they know. As long as you’re personable and can pull that off with some enthusiasm, you’re ahead of the game. That said, once you get several episodes deep, even the most prolific thinkers might be at a loss as to what to say into the microphone.

Here, a great route to go down is the Q&A route. If you’ve built up a little subscriber base, ask them to tell you what they want to know, ask how you can help with the problems they’re facing, etc. Or you can go down the tutorial route. Or you can create themed episodes in which you do a giant fast-paced knowledge-dump of everything you’ve got on a certain topic. Keep your show interesting at all costs; look at what else exists in your market, and make your content the obvious choice.

This revival is also very much about the use of diverse media. In the early days, podcasts were often audio-based and lived in iTunes, embedded in web pages, or even on platforms like Soundcloud and the like. Now, many podcasts come in video form – it’s not a necessity, but it does give you broader options for presenting your show. Even if you stick to the audio format, take advantage of promotional graphics and logos to pique interest for your podcast.

Become memorable through the use of a catchy intro or jingle. Don’t make music? Don’t write jingles? No problem, just grab a freelancer – old standbys like Fiverr, Upwork, and Freelancer are alright to start, but with a bit of searching, you can find specialists ready to spice up your show intro without breaking the bank. There’s a reason advertisements have had jingles for decades: They get stuck in your head, and, along with them, comes brand recall.

Finally, assure good audio (and video, if applicable) quality. Don’t worry, you can do this on a budget. For most audio podcasts, you can achieve a professional sounding setup for less than $100. Grab a quality USB mic (the ‘Snowball‘ and other iterations by Blue like the Yeti are really excellent, although a little more money, my personal favorite is the Rode NT-USB). Once you’ve got your recording, learn a bit about how to make your voice sound nice and rich using a free program like Audacity. When you launch your podcast, try to have several episodes already recorded so that listeners will be hooked from day one.

Or, for a software that makes it super easy to get started podcasting today, even with no experience, check out Audello software.

If you need help or have any questions, leave a comment or reach out to me on Messenger.

Category: Marketing

How to Get Your Emails Opened in 2018

Why You MUST Pay Attention To Podcasting!